The features used are associated with a genre's style and the content used may be, for example, a particular setting, different character types, various technical codes including lighting or music. In some cases you may also find that some media texts blur genre.
These are used so that audiences are able to recognise these features and therefore expect certain things to happen within the production. An example of this is the most common feature that at the end of a romantic comedy film the two main characters will realise they are in love.
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