http://app.emaze.com/@AOTZOOZL/media-evaluation
Friday 13 March 2015
Evaluation Question 4 FINISHED
I used YouGov profiler in order to our tagert audience using an example film called Kidulthood which had a similar storyline to ours and its target audience was also teens and was also a urban youth drama. I had also used Facebook to find specific member of my target audience when doing so I also realised my friends have also liked and seen Kidulthood, this represents our target audience being aged from 17+
Evaluation Question 5 FINISHED
TITLE SEQUENCES:
One way we attracted and addressed our audience was through our opening title sequences this stood out for the audience as it included a gritty shadow look which reinforced our urban youth drama look as it was dark and suited alongside the film. This lead to the audience really being attracted to the film as not only was our film a youth drama which was suitable for the age range of our audience but it the titles also helped reflect back on the film. We had title sequences which were bold and stood out.
MISE EN SCENE:
We had costumes which stood out and was appealing as it followed the latest trend in fashion of youths. Moreover, the setting of our film was really unique and made the characters stand out, this also reflected back on "gang culture" of estate blocks and "hood" lifestyle. We also had props such as footballs which really engaged our audience since many youths love sports. Having all this in mind we were able to engage, attract, and address the audience so they can understand more and more of our storyline. We were successfully able to do this since the film had real personal qualitites to some of our audience.
ACTORS:
We had many different characters involved in the making of our film and one thing really helped attract the audience was the unity between every character in our film sticking up for each other and being in a group. This is because many youths liked to be in groups, have fun, this really was enjoyed by our audience.
STORYLINE:
The storyline was a real attraction point for the audience as many realated to similar scenarios, if not the audience then got to see a chance of the different types of youth going through hardships and really had caught thier attention. The storyline has both a love and passion for a football following career and gang related scenes therefore appealing to the target audience that can relate to either of these or just enjoy watching youth change.
SOUND:
Both soundtracks were enjoyed by the audience, one of which we created by our group using garageband this is because it reflected the gritty youth drama and had a urban theme to it. The other soundtrack was a remake of popular song which really went well with our scenes and caught the audiences attention and had addressed them of not looking any interest and was able to keep the audience entitled.
FILM-NAME:
The name of the film was "GRIND" and reflected our storyline and questioned the audience of what the film was going to be about. This helped attratced the audience into the film and was also a way the audience can understand the storyline that the charcter is working both ways in order to get money/become successful.
PRODUCTION AND DISTRIBUTION
Our production and distribution companies were independent and had a low budget. But having understood similar movies such as kidulthood, anuvahood. Our target audience see this they'll have expectations as it was represented by revolver entertainment about the type of film we're producing. This was another attraction point and had attracted the audience.
FEEDBACK:
Our feedback was really important and was a real way of making the film of what it is today, we had so much feedback which was a goodthing as by changing some of the scenes and adding alot more scenes helped increase the understanding of the film and had made ways of making our film look much more presentable and "on point". This helped appeal more to the audience now that we have worked from our feedback.
AUDIENCE REACH:
We have screened our film through cinema only exclusive to the college students which was great as our main target aim was to the youth. We have also presented a final film on youtube and vimeo so we can attact more and more of our target audience this really was a good way of presenting our film
in order to get more views and likes, and also attract youths who use social media day in day out.
WIDER AUDIENCE:
Our storyline attracted a small audience that we didnt anticipate, who were adults both male and female of the college who were really intrigued by our title sequences, storyline, concept, and setting and really enjoyed what we offered them. This goes to show our film was really popular and was enjoyed by not only the target market but also a wider range of audiences.
FEEDBACK FROM OUR AUDIENCES:
Evaluation Question 7 FINISHED
A timetoast of my Production Dairy of what we have done over the couple weeks:
http://www.timetoast.com/timelines/1025363
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Looking back at the Prelim task I have learnt alot of skills and knowledge across my work. In our prelim task there was very little types of shots and our editing skills were really basic. I myself did not know much about camera work, editing, and advanced camera shots. In our prelim we started off with planning and we used a storyboard of the events and shots that we would be planning on doing, we had also decided of what the prelim will be about. We also then had a chance to use cameras and since it was my first time I had really basic skills and holding the camera itself was difficult without it shaking, we used school outfit as props and other parts of mis en scene we used was the lighting and we had gone for daylight whereby we didnt need to add extra lights and we had gone for an easy set place which was our college in one of the media rooms. We had also did some light editing again first time editing it was really difficult to interpretate what we wanted the film to look like and use some of the editing tools first time was tricky and harder to find certain tools, we also were able to cut shots down and add match cuts and also follow the 180 degrees rule, when doing so we only added a few of these editing shots as we didnt have much from filming, we also added a few folic sounds aswell in order for the film to stand out, we had very few titles and it was of really basic with less colour and volume. In all as a first chance of filming we did pretty good as a team we had learnt really good skills from camera work, planning, editing, and even acting!
EXAMPLES OF PRELIM:
Moving on from the Prelim we had advanced our skill set and learnt a whole lot more from the planning of our work to the actual footage taking and editing as well as being able to feedback. I can compare some of the skills from my prelim to my final film. One way we as a team had advanced from the prelim one thing that we learnt in the progression from it was the planning, we had realised from the prelim we had not had a full detailed plan and hence had lacked a few shots we could have used in the editing process. This time round our planning was ahead and we had done this in detail so we can capture the storyline we wanted and have enough shots for the audience to view and understand. This lead us to create multiple storyboards which was good as we had different types of shots to work on and produce a better storyline and filming. We have also advanced from our camerawork we had used more camera equipment such as tripods, lights, fig rig.
This is because we had gotten a chance to use the camera before and got the hang of it, the different equipment enhanced the quality of our work to greaten as we were able to capture more character emotion. We had also improved and enhanced on mis en scene by using similar techniques from our prelim such as props which suggested ''gangsters'', external lighting such as the camera lights, and we had a few different sets from one location to another, e.g. Tottenham , Angel, Silver Street to help capture the different scenes for our urban youth drama film. Moreover, we had also got a chance to learn new skills such as using garageband which was used to make background music in order to capture the audiences attention and add a more emotion to the film. By using garageband we had created a background track which we were able to customize and link effectively to our film, this gave us more skill as we had got the chance to learn a new application of media.
This time round we had to make titles and following on from the prelim we had this time used motion in order to make the titles, these titles were improved from the prelim as we had gotten more time and chance to use editing software in motion to make the colour, font, and size better and also used it to match the titles against side our film. To add to this we had also improved and advanced on our editing from the prelim task to the final film product. Likewise from the prelim we had followed the 180 degrees rule but also had more shots such as match cuts, close ups, long shots, medium shots, extreme close ups, panning. Which was used in the editing sessions as we had gotten a chance to compress them and allow equal time periods between each shot for example when showing the different scenary. We were able to improve on the quality of the shots as this time round we had better equipment and also more seady hands. When editing we got more chance and had added alot more compared to the prelim, such as music, shots, visual effects such as filters, and different types of sound such as folic, digetic and non digetic sounds. This played a massive effect in the quality of our work looking much more movie standard in our words and helped capture the audience for example our classmates from feedback. Finally, to also mention we had learnt alot more people skills such as being able to work in a team through delegation, teamwork, and commitment compared to the prelim as we all had less responsibility we all had an equal saying in decision making and coming up with ideas and also leant to work independently as we sometimes had to do different tasks to one another such as editing, blogging indepedently, and filming.
EXAMPLES OF THE FINAL FILM:
Throughout the process I have enjoyed working and creating this film we had leant how to plan, use misenscene, use the camera, film, edit, and produce, not only that we had also learnt to work together, (4 heads are better than 1). And we have developed these skills throught the work using them at each stage from prelim to the final film, this helped us get better at the skills and learn skills along the way!
#GROUP32FIDEMPRODUCTION!
Wednesday 11 March 2015
Blogging Health Check 3
You have a respectable number of blogs, good
work. Some could be more detailed – for your last few blogs, please try
and get up a detailed account of your editing. What have you learnt from
the process of editing? What new skills have you developed? What
specific things have you learnt about the use of filters or different
editing techniques? Please add some posts on these issues with
screenshots?
Grade B
Thanks
Dan
Evaluation Question 5
Certain aspects of our film opening appeal specifically to our target audience.
MISE EN SCENE
The mise en scene, especially the costumes, is one of these. The costumes worn by the actors, is typical of many male teens today therefore seeing that they are wearing something the actors are wearing may appeal to the audience. Our props may have also attracted our audience in some way, for example, the football, many males are interested in the sport therefore find a large interested in films or anything else to do with them.
STORYLINE
Also the storyline has a large effect on the audience. A majority of our audience can relate to the storyline therefore become interested in watching it. The storyline has both football dreams and gang related scenes therefore appealing to the target audience that can relate to either of these.
FILM NAME
Our film title GRIND appeals to our target audience because it's a word they're all familiar with. It fits in with the slang used by many of our target audience and we expect teens more than anyone else to understand the way we're interpreting the word. It also gives an idea of the sub-genre and storyline as once they understand and see the title, they would refer it to gangs, violence and something that appeals to them as they can relate.
SOUND
One of our sound tracks was produced by my group therefore it didn't appeal to the audience as much as the second sound track did. However our own sound track was parallel to the action. The second sound track was an instrumental from a popular song trending with our target audience at the time.
SUB-GENRE
Our sub-genre was youth drama, this mean that again, most of our target audience would be able to relate to it, especially seen as it was London based, and there's a high majority of teens in London today who are involved in or know someone who is involved in gangs, crime, violence, conflict with authority. Our sub-genre is the same to that of Kidulthood, Shank, etc who all attract the same audience as we have, a similar storyline, characters, costumes and have been successful in doing so. Therefore we have reached out to this large group of people in the hope that we have the same result.
PRODUCTION AND DISTRIBUTION COMPANY
Our production and distribution companies were independent due to our low budget but I researched into other youth dramas and found that again successful films such as Kidulthood also used Revolver Entertainment. If our target audience see this they'll have expectations about the type of film we're producing, which is the idea we want them to have.
Fi Dem Production is more of a personal company that we've used to attempt to connect with our audience however it wasn't as successful as Revolver Entertainment in terms of appealing to the audience.
ROUGH CUT FEEDBACK - DID IT HELP IMPROVE OUR FILM IN ORDER TO APPEAL TO THE TARGET AUDIENCE?
We managed to successfully decide on locations, costumes, props, sound and camera work however our feedback suggested we needed to make our storyline clearer therefore resulting in us coming up with the idea of both conforming and challenging the stereotypes of male teens. This went down well with our intended target audience.
HOW HAVE WE REACHED OUR AUDIENCE SO FAR?
To reach our audience so far we've had a cinema preview specifically for college students who we see to be a majority of our target audience. We gathered feedback from some of the audience when the preview was over to see if we were successful in appealing to them.
We also used popular social networking sites such as twitter to connect with our audience and attract them as we know that our target audiences' age group spend a large amount of time on sites like these. We also uploaded it to YouTube and Vimeo which are sites viewed regularly by teens everyday.
HAS OUR FILM ATTRACTED ANOTHER AUDIENCE THAN WE ANTICIPATED?
GRIND has managed to attract a small group who we didn't anticipate. During our editing process we gathered feedback from male adults around the college who seemed to be interested in what ideas we had come up with and the way in which we presented our title and storyline.
MISE EN SCENE
The mise en scene, especially the costumes, is one of these. The costumes worn by the actors, is typical of many male teens today therefore seeing that they are wearing something the actors are wearing may appeal to the audience. Our props may have also attracted our audience in some way, for example, the football, many males are interested in the sport therefore find a large interested in films or anything else to do with them.
STORYLINE
Also the storyline has a large effect on the audience. A majority of our audience can relate to the storyline therefore become interested in watching it. The storyline has both football dreams and gang related scenes therefore appealing to the target audience that can relate to either of these.
FILM NAME
Our film title GRIND appeals to our target audience because it's a word they're all familiar with. It fits in with the slang used by many of our target audience and we expect teens more than anyone else to understand the way we're interpreting the word. It also gives an idea of the sub-genre and storyline as once they understand and see the title, they would refer it to gangs, violence and something that appeals to them as they can relate.
One of our sound tracks was produced by my group therefore it didn't appeal to the audience as much as the second sound track did. However our own sound track was parallel to the action. The second sound track was an instrumental from a popular song trending with our target audience at the time.
SUB-GENRE
Our sub-genre was youth drama, this mean that again, most of our target audience would be able to relate to it, especially seen as it was London based, and there's a high majority of teens in London today who are involved in or know someone who is involved in gangs, crime, violence, conflict with authority. Our sub-genre is the same to that of Kidulthood, Shank, etc who all attract the same audience as we have, a similar storyline, characters, costumes and have been successful in doing so. Therefore we have reached out to this large group of people in the hope that we have the same result.
PRODUCTION AND DISTRIBUTION COMPANY
Our production and distribution companies were independent due to our low budget but I researched into other youth dramas and found that again successful films such as Kidulthood also used Revolver Entertainment. If our target audience see this they'll have expectations about the type of film we're producing, which is the idea we want them to have.
Fi Dem Production is more of a personal company that we've used to attempt to connect with our audience however it wasn't as successful as Revolver Entertainment in terms of appealing to the audience.
ROUGH CUT FEEDBACK - DID IT HELP IMPROVE OUR FILM IN ORDER TO APPEAL TO THE TARGET AUDIENCE?
We managed to successfully decide on locations, costumes, props, sound and camera work however our feedback suggested we needed to make our storyline clearer therefore resulting in us coming up with the idea of both conforming and challenging the stereotypes of male teens. This went down well with our intended target audience.
HOW HAVE WE REACHED OUR AUDIENCE SO FAR?
To reach our audience so far we've had a cinema preview specifically for college students who we see to be a majority of our target audience. We gathered feedback from some of the audience when the preview was over to see if we were successful in appealing to them.
We also used popular social networking sites such as twitter to connect with our audience and attract them as we know that our target audiences' age group spend a large amount of time on sites like these. We also uploaded it to YouTube and Vimeo which are sites viewed regularly by teens everyday.
HAS OUR FILM ATTRACTED ANOTHER AUDIENCE THAN WE ANTICIPATED?
GRIND has managed to attract a small group who we didn't anticipate. During our editing process we gathered feedback from male adults around the college who seemed to be interested in what ideas we had come up with and the way in which we presented our title and storyline.
Friday 6 March 2015
Fi Dem Production Cast Interview
Interview with Mel-Axel Mulenda
FINAL EDIT
We done our final edit and now it's ready to be showcased at the cinema. Hope everyone will like it! GRIND FI DEM!
Fi Dem Production Cast
Music Produced by- Mel-axel Mulenda & Main actor
Co-director- China Evans
Producer- Ahsan Ahmed
Director- Shanaz Shaw
What I have learn't from the process of editing
Throughout the process of editing these last few weeks, I have learnt that in order to have a great opening sequence you must have a variety of different camera shots, therefore you have more shots to work with and this makes editing easier because you are able to take a snippet from each shot. Additionally I have learnt that transitions such a slow motion are very useful and help the audience to under what is going on. I would say that the slow motion transition was the most effective piece of editing for our film GRIND at the end of the scene, as we are so accustomed to viewing things in normal speed therefore when we view it in slow motion it allows much more of the image to be seen and taken in by the eyes. In this instance, the slow motion shows Mel walking away slowly and makes the audience consider and think about what is in the back? Is he the good or bad guy? What happens next?
Plan for Evaluation
Planning the evaluation:
I have decided 4 types of ICT to present the answers, for example, i have decided to use a montage of still images from the film. I will also be using prezi to present my work in a different work in order to explain a certain question. Moreover I will also be using video, by using a flip camera which could be used to interview members of the target audience. Lastly I will also be using a slideshow to in order for the presentation of my work. I have also thought of the structure I will be going for in my work, I will be breaking the answer into smaller parts and will be bullet pointing how to answer the question into stages. This will help me answer the question, effectively, by including important information, as well as this it will also allow me to answer my question in detail.
Rough Cut 2 with feedback
Below will be a video present to show the feedback that was given. As you can see fro the first rough cut, we not only cut down the length of the film but also took out some scenes due to the fact that we had a reshoot and there was better shots. We had to act upon what Dan and our classmates have said to improve.
Here is the feedback we got from the rough cut from our teacher Dan. Overall he said our video was good and in particular the football shots. However for us to improve the titles were a bit faint so we will make them bolder and clearer to see.
Final feedback
Our group will be focusing on enhancing some of our titles within the sequence to ensure they are all clear. As we discovered that some of the titles fade too much into the background and makes it difficult for the audience to view them.
On a whole Dan said that he loved our opening sequence to GRIND and that our video is a very big improvement to where we was as a group 2 weeks ago. He especially enjoyed watching the beginning football shots which made our opening sequence more realistic and the storyline more understandable. Dan also suggested that we put the title it self at the end of the sequence whereby our main character Mel is walking off, we as a group decided that this would be a great idea and therefore this lesson we will be adjusting it. This is good idea as it will leave our audience on a cliff hanger and make them want to watch more.
On a whole Dan said that he loved our opening sequence to GRIND and that our video is a very big improvement to where we was as a group 2 weeks ago. He especially enjoyed watching the beginning football shots which made our opening sequence more realistic and the storyline more understandable. Dan also suggested that we put the title it self at the end of the sequence whereby our main character Mel is walking off, we as a group decided that this would be a great idea and therefore this lesson we will be adjusting it. This is good idea as it will leave our audience on a cliff hanger and make them want to watch more.
Thursday 5 March 2015
Editing Overview
What have I learnt from the process of editing?
From the process of editing, I've learnt that in order to create a bigger impact in certain scenes for our title sequence, slow motion or fade transitions are useful. I have learnt that it is important to
keep looking over our sequence to make sure that it makes sense, that the pace is right, the sound is consistent, etc.
What new skills have I developed? What specific things have I learnt about the use of filters or different editing techniques?
I have developed many new skills while working on our title sequence. One of which is how to compress documents, such as videos, in order for them to be published on my blog or other places.To do this I had to learn how to use Handbrake.
I also learnt that despite making the title credits in motion, when they're on our editing screen on Final Cut pro, I can press the the tab on the far right just above the right editing screen, then press 'Image and Wireframe' to move the titles anywhere on the screen. This prevents the time we would have used to go back to motion and re do the titles again.
I also learnt that in order to add our institutions at the beginning of our title sequence, there's a way to do it to make it realistic and professional. The form of MP3 converter I used was called 'Clipgrab'. This allowed us to copy and paste URL into the software. This allowed us to find sound affects if needed and other Youtube videos that I could edit and cut.
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